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	<title>Mediabane &#187; news</title>
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		<title>Not Even Jackson&#8217;s Death Can Beat Sprint&#8217;s 3G</title>
		<link>http://mediabane.com/not-even-jacksons-death-can-beat-sprints-3g/</link>
		<comments>http://mediabane.com/not-even-jacksons-death-can-beat-sprints-3g/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 13:09:23 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[marketing comedy]]></category>
		<category><![CDATA[michael jackson]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[sprint]]></category>

		<guid isPermaLink="false">http://mediabane.com/?p=194</guid>
		<description><![CDATA[In a classy move, Sprint waits an entire five days before sending out a press-release that brags about how well their 3G network handled Michael Jackson&#8217;s death. To be fair, the ambulance company that transported Jackson to the hospital forced Sprint&#8217;s hand with a competing press-release titled &#8220;The Ambulance Company Michael Jackson Could Depend On [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://mediabane.com/not-even-jacksons-death-can-beat-sprints-3g/" title="Permanent link to Not Even Jackson&#8217;s Death Can Beat Sprint&#8217;s 3G"><img class="post_image aligncenter frame" src="http://mediabane.com/wp-content/uploads/2009/07/sprint2.gif" width="372" height="196" alt="Sprint's the new king of pop" /></a>
</p><p><span class="drop_cap">I</span>n a classy move, Sprint waits an entire five days before sending out a <a title="Sprint's press-release" href="http://finance.yahoo.com/news/Michael-Jackson-Fans-Flock-to-bw-3899332611.html?x=0&amp;.v=1" target="_blank">press-release</a> that brags about how well their 3G network handled Michael Jackson&#8217;s death. To be fair, the ambulance company that transported Jackson to the hospital forced Sprint&#8217;s hand with a competing press-release titled &#8220;The Ambulance Company Michael Jackson Could Depend On Even If Things Didn&#8217;t Turn Out The Greatest.&#8221;<span id="more-194"></span></p>
<p>Sprint, obviously heartbroken over the singer&#8217;s death, but able to squeeze some alliteration in to their press-release&#8217;s title through the tears, stated that &#8220;Through it all, Sprint’s 3G network – America’s most dependable – stood firm and strong.&#8221;</p>
<p>Is this really the road we want to go down here, Sprint? Through it all? Let&#8217;s see the video of everyone at Sprint headquarters holding candles and listening to a muffled loop of &#8220;Thriller.&#8221; Be sure to cut right before showing the bank of wall-mounted LCDS displaying the sky-rocketing sales figures.</p>
<p>The press-release wouldn&#8217;t be so bad if Sprint didn&#8217;t come off as some rock-solid entity trying to fill the void left by Jackson&#8217;s death. The phrases &#8220;Thanks to Sprint’s steady and strong Now Network,&#8221; &#8220;stood firm and strong,&#8221; and &#8220;The songs are transferred over        the air quickly and reliably,&#8221; are code for &#8220;Jackson went and died on you, but Sprint&#8217;s powerful, dependable, awesome 3G network will never die, will never leave you. Our crystal-clear 3G network probably sounds better than a live Michael Jackson concert, which, by the way, there won&#8217;t be any more of. And even if there were, Jackson&#8217;s concerts weren&#8217;t anywhere near as affordable as our 3G service.&#8221;</p>
<p>Stay-tuned for Sprint&#8217;s next press-release about unstoppable network uptime during Jackson&#8217;s funeral service.</p>
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