I bet you thought all cereal-box mascots’ lives were filled with pots of gold at the end of rainbows and explicit cartoon on human sex. This seems like a safe assumption given how flashy those mascots look on their boxes, but this outside sheen is just a carefully prepared shell, a shell used to move cereal.
Until now, it was impossible to know how these mascots really lived, how they really felt about shilling cereal their entire lives. Thanks to Rob Sheriden, we have an answer.
Cereal Mascots
No, don’t look away. That’s the truth up there. The cold, and apparently in Cap’n Crunch’s case, hard truth. No one knows how Rob Sheriden came across this photograph. No one even knows who took it, though theories range from Fruit Brute to Sonny from Coco Puffs.
Is that the Trix Rabbit smoking marijuana? He looks the highest what with his one little paw covered in cheese-dust. Could telling kids that “Trix are for kids!” be an attempt to keep them off drugs so they don’t go down the same path? It looks like he’s trying to pass the joint to Franken Berry, but Franken’s too blasted to realize. The only one who seems to be having a good time is Cap’n Crunch, but it looks like he’d be just as happy by himself.
I’m guessing this is Franken Berry’s house since he’s the only one wearing slippers. Of course, the Trix Rabbit and Tony the Tiger are both naked, but they’re usually naked. I think the saddest part of this photograph is how little play that Kiss album is getting, “God of Thunder” is on that record.
Check out some more of Rob Sheriden’s work at his website. He’s really got some great stuff.
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