Louisville is a city best known for horse racing, a strangely pronounced name, and the highest erection rate in the United States. What? Yeah, I just found out about that last one. If I had known about it sooner, I would have went there on Spring Break in college instead of drinking rum and not exercising.
In attempt to attract people to the city who don’t already own horses, the city of Louisville released a commercial that’s a play on prescription drug ads. There are people who find this ad pretty controversial. These are also the people who waste their erections by taking cold showers while crying.
One of my favorite lines from the commercial is “side-effects may include non-stop smiling, an inflated sense of well-being, and a sudden loss of inhibitions.” I don’t know about you, but two of those things sound like a text-book description of a serial killer.
“Most serial killer are adult males between the ages of 22 and 40 who suffer from non-stop smiling and the sudden loss of inhibitions.”
I also like the opening line, “you know that feeling when the mood is right but the city is wrong?”
No, I don’t know that feeling. I can have sex pretty much anywhere. But maybe this is a problem for some people.
“Yeah, I drive into Newark, NJ about once a week, ejaculate, and then turn right around.”
This guy is about to fuck the floor in a vain attempt to get rid of the overwhelming happiness
In all seriousness, bravo to Louisville for having the guts to release an ad that’s not like every other tourism/relocation ad. The copy for the ad could be improved by adding some more funny and less corny, but at least they made an attempt with “Louisville is for everyone including people with liver problems, people who can’t chew gum and walk at the same time, beekeepers..”
I would have made the voiceover actor read about a million things until his voice broke. Then I would have used a female actor to do the voiceover for the last bit of the commercial. But that could be interpreted as Louisville killing the voiceover actor.
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