I can’t get over the quality of Google’s 2010 Super Bowl commercial. I know this probably comes as a shock for my multiple (possibly) readers since I usually fill this blog with cleverly disguised negativity. But Google’s Parisian Love commercial doesn’t make me angry OR make me question the longevity of the human race. If you aren’t shocked by this news, please take your time perusing Mediabane’s extensive archive.
The Parisian Love commercial is the most popular of Google’s “search on” commercials, and, since the ad ran during Super Bowl XLIV, (I think that stands for a million) a lot of people have seen it. But the ad is so good that I think it deserves a little more exposure.
If that doesn’t tug at the rusted chain attached to the small engine those doctors in Iran installed to try and keep your heart beating, I don’t know what will. For those who can’t be bothered to watch the short ad, I’ll summarize. A guy goes to Paris, meets a girl, falls in love, gets married, and has a baby.
That ad sounds like it sucks, doesn’t it? Looking at my summary of the Google Parisian Love commercial, it should suck. If someone told me about a commercial that involved a guy falling in love with a girl in Paris, I’d first ask if the “commercial” was really an Anne Hathaway movie. Then I’d yell “I KNEW IT. NICE TRY, MOTHERFUCKER” and run off into the night.
But Google makes the Parisian Love commercial not suck by having the plot progress entirely through Google searches. This brings an added layer of humanity to the commercial because most people can relate to solving life problems with the help of Google. Now that I think about it, that’s kind of sad in itself. After Google connects with their audience, they up the emotion by playing a song that is almost sad. This is a trick that a lot of media uses. It’s the reason I cried at the end of Critters.
I’m guessing that the view of the commercial is so zoomed in because no matter what Google typed into the search box, the bottom suggestions always had to do with pornography. This was probably a huge problem after they decided on a French girl as the love interest.
I’d be interested in seeing a bunch of taboo “search on” commercials based on things like “how to run a dictatorship” and “stalking mylie cyrus,” but I never get what I want.