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Do These Anti-Pedophilia Ads Go Too Far?

by on November 12, 2009

Pedophilia isn’t a very popular topic. If you try bringing it up while standing in line at the bank or at the next baby shower you attend, you’ll see what I mean. I always thought it was a pretty major concern and high on the radar of most adults. But apparently some people still haven’t been educated enough about pedophilia, so the rest of us have to deal with anti-pedophilia advertising.

"That's right, Timmy. Now pop it in reverse."

"That's right, Peter. Now pop it in reverse."

I like how the ad starts off with a kid on the carpet pushing a little truck and ends with him giving a blow job. Talk about a twist. Did M. Night Shyamalan make these ads?

This kid must be some kind of honor student because I couldn’t play with a toy truck and go down on some dude at the same time. I have a hard enough time checking emails while listening to music; my concentration is always flipping from one to the other.

Do you think that guy purchased that office chair just for this particular situation? It must have been difficult to tell the store clerk exactly what he wanted without giving everything away:

“I need a chair that I can roll into a room really quick and then roll out again if I hear Peter’s mo…  Peter’s Mortgage calling. That’s the company I work for — Peter’s Mortgage. Also, do you have any chairs that lower down to the height of a …. .. of a small dog, so I can easily pet him while I do my work. My work for Peter’s Mortgage.”

"Now do a grand plié."

"Now do a grand plié."

No wonder Annie is a afraid of the dark — look at all those terrifying stuffed animals bubbling out of her dresser. Why are they climbing out of the drawers like that? It’s an infestation. Speaking of the stuffed animals, do you think the Winnie the Pooh people paid a little coin to appear in this ad? It seems like a risky gamble because it could make people identify Winnie the Pooh with pedophilia, but that Christopher Robin character already wasn’t helping that situation. Why do you think Eeyore’s so sad all the time? I bet Christopher Robin knows why Eeyore’s tail keeps “falling” off.

And who was that silhouette model? From where I’m sitting, it looks a little like Jakob Dylan from The Wallflowers. I’m not saying that Jakob Dylan is a pedophile, but he must be doing something to deal with the stress of sucking more than his 70 year old father.

The Penguin tried every trick in the book, but the little girl wouldn't give up the location of Batman

The Penguin tried every trick in the book, but the little girl wouldn't give up the location of Batman

I don’t really understand the copy in these ads — “turn off the lights and help Emily overcome her fear of the dark.” That sounds like a terrible idea. These kids are obviously being molested by glow-in-the-dark apparitions of some sort, isn’t turning off the lights just asking for trouble?

Doctor: “Yeah, just snap off the lights. She’ll scream for a while, but eventually she’ll run out of energy and pass out. After a couple nights of that, her vocal chords will be too ravaged to produce any noise, so you should be able to get some sleep.

Parents: “….that sounds horrible.”

Doctor: “Horrible? Now that’s interesting. I never thought of it like that.”

~Thanks Hooked On Ads

{ 5 comments… read them below or add one }

Katy Benedict June 16, 2010 at 6:53 pm

jeez. As terrible as this subject is, I got more defensive over the Bob Dylan sucking comment. What’s wrong with me?

Michael November 2, 2010 at 10:54 pm

Now pedophilia is bad but Mike never touched kids nor will he ever touch kid he loves kids I mean why would someone want to touch them or be weird like that. As a matter of fact Mike actually hates pedophiles and gay people and he really hates them cause he was called gay and pedo. Mike isn’t gay and he sure isn’t no pedophile but he does love women heh now Mike is alive and he is safe and healthy but he still goes on the internet and when he sees BS about him it hurts so nobody say BS about Mike okay thanks. Oh and I put Michael as my name because I don’t want my identity stolen.

joe June 25, 2011 at 4:24 pm

Bob Dylan DOES suck. But Just at singing. As far as I know he does not suck little boys. Not even at maggies farm.

Addy August 6, 2011 at 2:10 pm

I can appreciate your critique of the ad. But now I can understand why clients think they have to appeal to the lowest common denominator. You lack the ability to digest inferred messages. I thought this ad was very well done. A great concept and unique execution for the needs of the client to raise awareness about a subject that is overlooked and rarely discussed. Enjoy your lack of imagination.

Marion February 17, 2012 at 9:25 pm

I actually enjoyed this depiction of the ads. There rather confrontational in content, which some may argue as being what society needs–a big pornographic slap in the face of what’s really going on. However, there’s a little bit more of a tasteful execution these messages could have been expressed through. I would say these ads are infringing on the line of pornography. Hence, the comedic interpretation of expressing how this is so abrasive that I don’t think anyone is processing the ads. The glow in the dark figure of a cliche overweight male being a pedophile might as well be the penguin.

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