Electronic Arts wasn’t very savvy this past week with their Dante’s Inferno “Sin to Win” ad. For my reader(s) who aren’t familiar with this ad, here’s some background from Adland and Ars Technica.
Basically, EA released an ad/contest for their upcoming Dante’s Inferno video game that read like it encouraged mobs of geeks to sexually plunder booth babes at Comic-Con and then take pictures. The person with the best picture then won a “sinful” night out with two booth babes and a “chest full of booty.” I’m not sure how it’s possible for a girl to get her booty all the way up to her chest, but with enough Pilates maybe anything is possible.
After enough backlash, EA released an apology stating that the ad was poorly worded. But if this “Sin to Win” ad was the one EA settled on, how bad were the other ad pitches? Here are five ideas.
The Blatantly Sexual
The Incorrect Movie Tie-In
The Free Branded Product
The Play On Hell
The Right To The Point
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Haha, I like the last one.